The Friends of Friends feature was only launched in March by AYI and apparently 2 million connections have already been made through it.However, when we signed up we noticed that there was only one friend of ours who was connected to AYI though Facebook.
Of course, being tied to Facebook there’s the possibility of accessing more information on the members Facebook profile but let’s stick to what the site itself offers – quite flimsy looking and pretty uninformative profile pages with some quite random facts thrown in: your favourite book, your favourite song, your favourite film etc.
Most of us can’t mention one or two of these anyway as there are usually far more than one that stand out in our minds as the bands or films or books we like.
The whole idea is a bit of a mess and it took us some time before we got to know our way round on the site and how all the features could be accessed – not that there were that many.
What was also a bit confusing is the way there are three different categories of search, even though there doesn’t actually seem to be a need for more than just one.
It’s also interesting that you can browse users outside your own country with the paid premium package only.
Also you’ll only be able to see who has viewed your profile when you have decided to become a paying member, at the same time, there’s an option to buy this feature as an account add-on for £0.99 a month.There’s huge promise in the numbers (if they’re actually active members) and we fully appreciate the fact the ‘Friends of Friends’ feature could work nicely through Facebook.But this is a dating site on its own too and therefore it can’t just rely on FB, it needs to put in some work to make their site better and more informative than a list of things they like.The science behind this feature isn’t really explained at length, except for claiming that interests and behaviours of millions of members are taken into account to create ‘one of the most advanced compatibility formulas ever’.Excuse us for being a little skeptical – but it really does seem that if you have, for example, marked Sex and The City or Kings of Leon as the TV show and a band that you like, you’re automatically matched with some of those millions of people out there who seem to enjoy the same thing.First of all there’s the ‘Browse’ category where you are shown photos of users and asked to rate the ones you like.