It came from a personal problem: we’d been using products out there that just didn’t cut it, so we set about making something to improve the dating world for women.
But pretty quickly we realized how much bigger, broader and more diverse the community that Her should be for, was.
While I was messaging her, I scrolled through other profiles.
The major downside of Her is that everyone looks so cool that it’s difficult to work up the courage to actually like anyone.
Unsurprisingly, it was the photo of my dog trying to lick my face.
(Thanks, buddy.) I went to her profile, and she was incredibly attractive, which made me think, "Wow, I am so blessed to be queer." She also had over eight photos, which did not bother me.
There is a season for everything, and my business was a 12 year season that I loved every minute of. If I ever decide to start offering sessions again, I’ll have to rebuild.
Now it’s time for a new season and I must move with it. Believe it or not, sometimes that’s the best thing to do – start from scratch.
I’m terrible at dating in general, but my go-to online dating move is to get a message from someone cute, and never ever respond. So, when Robyn Exton, the CEO at Her (stylized as HER), a dating app centered on lesbian, bi, and queer women, asked me if I was interested in their latest study on the best hacks for their app, a small, scathing, and very single voice inside me hissed, "You need this." The PR photos didn’t hurt.
Who wouldn’t want to be in that pile of cute women?
Not just the people that were using it but how they were using.
We added the social features and we opened up who the app was for.
If you have any questions or concerns, please contact me.