So what online dating platforms do singles search for most?And what are the top 10 online dating websites in terms of traffic volume? The international and multilingual social network Badoo is by far the most popular online dating platform, with approximately 38 million queries.
Our analysis shows that the vast majority of ads by online dating websites -- 81.6% -- represent an investment of less than ,000.
The frequency of phrases used in ads shows that those implying credibility with the word “site,” both "Dating Site" and "Official Site", are heavily favored.
All of the online dating platforms included in our analysis are free for the basic version.
Users who desire more advanced features can opt to enroll in a “freemium” service, usually by paid subscription. OKCupid is the second most-trafficked site, and Plentyof Fish (pof.com) claims the third spot.
As Russian-founded Badoo commands such a lead in both direct and search traffic among online dating websites, we broke down the data to show its own distribution of global traffic: Conclusions As an industry, online dating has become big business since Match first introduced its site in 1995.
Since then, Match has consolidated its realm to include OKCupid and Plenty Of Fish, and its trilogy of websites appears to be the largest competitor Badoo faces.
A distant second is hyper-localized Tinder, with less than half as many platform-specific searches, at 16 million.
Badoo operates in 190 countries and is available in 47 different languages, which goes a long way towards explaining its worldwide dominance in the online dating industry.
Also, its algorithm is informed by scads of data collected over its decades of operation.
While Badoo is not alone in operating internationally, it does operate in the greatest number of countries (190) and offers the most prolific number (47) of different languages, as noted in the above discussion of the most searched for online dating platforms.
Direct traffic accounts for approximately 59% of total online dating traffic, followed by search (23.5%), referral from other websites (14.3%), social media (1.71%), and lastly paid ads, at 1.47%.